I actually did a career change during the recession back in 2008. I had a design bill business and at the time, Social Media was starting to break through mainstream so I went back and did an MBA and was intrigued by the explosion in tech marketing and social media and through exiting my MBA program, I took a position at Adobe running content strategy. So that's how I did quite a career change into tech marketing space. In adobe, every couple of years, I've been reinventing what I'm doing, reinventing myself and my path. Then about four years ago, I've been experimenting with a lot of experiential marketing things and saw an opportunity to really start building that out and what does customer experience management really looks like.

The main responsibility is how do I understand our customers at a very intimate level, understanding their psychology, their motivators, How do they make decisions? What influences them? What their pains are? Their aspirations and the jobs that they're hiring to be done, meaning, what problems are they trying to hire a solution for and then taking those insights and the data and creating relevant journey paths and how we can help the customer with their needs and their aspirations and then curating different touchpoints to help them along that journey and working cross functioning, cross-marketing and sales, and partner and helping them understand how to better connect, engage and motivate the customer according to who they are and their needs. Weekly hours here, I mean, unfortunately, most companies will take as much time as you're willing to give. My recommendation is, and I've been a victim of this as well, where I've not set proper boundaries and I've allowed myself to have to work 80 hour weeks and that's not my recommendation. I also think just learning how to be smarter about your work and also setting boundaries with teams, the teams that I engage with and eliminating unnecessary meetings or wasted time, unnecessary email threads or even a lot of other channels and tools. I think slack can be an official, but also I think it could be a total time suck so the point is, everybody needs to kind of set their boundaries and also identify where can they spend their time most efficiently and on the items that matter most. Work travel, last year and in the previous years, I had quite an extensive work travel schedule. I was doing a lot of work globally. This year just with some changes and some different focuses and where the different kinds of accounts are focusing are primarily local but due to recent Coronavirus outbreak, travel now for the next couple of months is restricted. So now how can you still engage and accomplish business remotely?.

I engage with a very broad range of job titles from practitioners up to decision-makers influencers senior executives. Internally in Adobe as well most of the customers I engage with are at a senior level, so they tend to be VP and higher, they're the ones that are making decisions for their firms and also the investments in their technology and they're the ones that are looking at the strategic challenges that they're trying to solve for their company so that's where I engaged a lot with them. On my team, I have amazing people that I work with they help me to deliver, they help me to create different kinds of engagements for experiences from the creative to events to conceptualization. I engage with different marketing teams from demand generation to content as well as on our business operation side who are creating the overall messaging and what is Adobe's go-to-market message. I also engage with partners, agencies from the creative agencies to the service implementation. I also do a lot of engagement now with sales, because I'm really trying to take and evolve how marketing interacts with sales and helping sales take some of these learnings, these amazing customer insights and helping share that knowledge and some new tools and new ways of thinking with the sales team.