It's been a journey, obviously. Right? I've been working in the professional workforce since, uh, 1994. So what is that? 20 six years of, you know, work so far? Um, the one thing that's always helped me in my career has been focus. Um, I went to hotel school in India and Moneyball, Um, I knew I wanted to get a management trainee job and one of the three, uh, you know, at that point in time, top tier Indian hotel companies. So in the mid nineties, you had dodge over and welcome group. Um, those were the three chains. Um, when I finished my undergraduate degree, I was fortunate. I got management training job offers from all three companies. Um, it was the only guy in my batch to do so. Um, I chose thoughts because I felt that they had the best, uh, management training program. It was mhm infield, working closely with the general manager of the various properties over a two year period, addressing or helping them address different operational issues. So that was fun. Um, I did that for a period of two years, and in those two years I decided that, um I wanted to get into technology. Uh, timing was right. Right. Um, at that point in time, the Indian hotel companies were just starting to standardize on management information systems. And they wanted the same technologies and different hotel standardized databases so they could roll up data. Do aggregate data analysis, figure out. You know who are their top performers, etcetera, etcetera. So I managed to get into technology during that period, and I immediately jumped into doing, uh, system standardization across different hotels. I spent the next two years, you know, while an employee of the corporate I t traveling across their luxury hotels, Delhi, Bombay. I will always call it Bombay. Um, Colombo built a new hotel in Kolkata, help put in these systems. And while I was doing so, I knew that I wanted to get a master's degree. Cornell had the best master's degree program, so applied to Cornell and my G Matt forms. I only put down Cornell as you know, the school to receive my results. Only option. I left the other two blank. Um, I said it's Cornell or nothing else. So I got into Cornell and, you know, I moved to Ithaca New York in mid August 1998. Um, did the master's program at Cornell while while at Cornell applied for a summer internship at a consulting firm through the school, Um, career office. When I got turned down, they said, We don't have room and, um, I was obviously disappointed, but then I didn't take no for an answer. I remember I went on the firm's website. I tracked down their Web master. I sent the Web Master an email, and I said, This is who I am. This is my background. I'm studying at the world's best hospitality school. I know you guys work under industry in this domain, and I think, basically and not so many words, I said it would be, Oh, sad for you not to take advantage of what I can bring to the table. And would you be willing to send my email to the partner managing director who focuses on this area? This Web Astor was good enough to take my email. Bless you. This what master was good enough to take my email and forwarded to the person who was heading up the area. I was interested, which was technology and the travel industry primarily, and we connected. Um, Turned out he was an alum from Cornell from the hotel school. Um, yeah. And he gave me a job. He said, Well, hr turned you down. Um, but, uh, you know, let me see what I can do. And he managed to reverse that decision by the firm's HR. And then I became a summer intern, so I never took no for an answer. So that was that was a key lesson. You know, I've never taken no for an answer. I figured out how to, you know, legally, of course, in a do what I want to do, And that was my entree and to consulting, which I was always interested in When I when I finished my summer internship was three month thing. Between first year, second year of grad school, I told my partner that you need my help. I need the money. So why can't we figure something out? And so they basically allowed me to take my my work computer with me, go back to school. And throughout my second year, I was doing various projects for my partner. Um, and I was making some money on the side. And it was You know, at that point in time, the visa rules allowed me to do it because I was in my second year, it fell under, like, O P T. Optional practical training and things like that. And so I continued working for him throughout the second year. And then when it came time to graduate, I really didn't go through the multi round interview process. I I just met him. I met his boss. We formalized unemployment letter and I had my first job. Um, yeah. And then I started going through, you know, various consulting projects of different companies always been interested in consulting A like the ability to come in and help companies think about you know, where they are and where they're going and how they want to get there. And what can I do to help? So I climbed the ranks, got acquired into IBM, and, uh, first of October 2000 and two, when there was ah, Eman, a transaction that occurred and all the stuff move all the management consulting stuff moves over. So from PWC to IBM and then 2002 till 2014 I basically continued rising the ranks with an IBM got an opportunity to work for Deloitte. Spent five years there. You know, the senior leader and Deloitte Digital. And then I, um, parted ways with them in July of last year. You're trying to figure out what I wanted to do next, Um, met a classmate of mine who started his own company, uh, of Professional Services Company and doing a lot of, uh, software support, AARP services support maintenance work. And he'd grown from zero to several million dollars of the span of three years, and he wanted to grow even more. And, you know, I stayed in touch with them through Facebook. Facebook makes that easy, right? And so I kind of knew what he was doing. But we started talking and he said, Let's do this And then, uh, very exciting for me. So we formed a company in the US and I'm a part owner on DSO. Now. I'm responsible for global marketing efforts, and I'm the chief customer experience officers. So whatever projects we do, A I focus on the customer experience aspect. You know what's kind of my journey

experience, officer. You know my my responsibilities. I look at the CMO side of the house. It's getting our name out there in the market. You know, the market is super saturated with I t services firms, so it's tapping into my network, you know, getting our presence known, reaching out to new contacts, prospects explaining what we bring to the table, what we do. What's the value proposition for working with a farm like ours? Um, basically enticing them to work with us, right? That's a big part of what I do aan den for the experience side of the house. It's for the various projects that we've undertaken, you know, really putting on a strategic thinker hat and bringing in the perspective of what can you do differently to transform the customer experience and for the clients Stand out from the hard, you know, appear, you know, differentiated from everybody else and that, you know, industry or domain. So that's what I do. Um, top three priorities for me would be to, you know, grow our presence, um, be known as, uh, a force that can you provide services that would delivery excellence at a attractive price point um, one benefit we have is, you know, we're very flat. We don't have layers and layers of management, which ultimately adds a cost. Right, because the more layers you have above and below, the more you have to kind of pay for the layers, right to were very, very flat. So we're also nimble because of that, You know, we can respond very quickly. And, um, so I think those air benefits that help us well, um, so growth is, you know, key priority getting new logos, you know, keep priority. Um, and then lastly, you know, personal mission of mine is helping a swim upstream, as I say, Eso Before I joined and I mentioned it was he grew to several million dollars, But that was primarily I t support services. I t maintenance services. But I've really made it, um, a mission of mine to focus in more value added services. So I brought on C suite advisory service, multi strategic consulting, the strategic thinking, um, helping companies think through where they should be spending their money. Why? How? Um full, full and two and social media agency capabilities a full end to end digital transformation capabilities from crafting an idea all the way through to bring it live on mobile and Web platforms. So now we can do all that and most recently, on boarded. Ah, human resource is capability. Um, because all industries, you know, they have a very large people component, so did not want to ignore the important role that people play in enabling successful transformations. So that that as well yeah, um, weekly work hours. I'm looking at your last question here on the car. On below. It varies. You know, there times when, um, I've sent a bunch of emails, I'm waiting for responses, so have some free time. And then there's times when I'm reporting responding to emails later in the evening, or I'm working on some kind of power point presentation for proposal. So it's because I'm my own Boston and it's flexi time, really. But on average, it's like 40 50 hours a week and spread out over seven days. Yeah,

yourself. Right. Um, you know, we're very small firm, but we're highly focused on delivering quality work, but we wear multiple hats. So Recently, for example, I was raising invoices in another state side to actually go into the other states Department of Taxation website and research. How taxes work for different categories of products and services. So I was applying the correct tax amount to the invoice because ultimately, I would be liable if I'm delivering services and state X. I'm liable to pay taxes to state X for the income I make there. So that was That is a challenge. You know, you if you're an entrepreneur, especially, you have to be of the mindset. You have to be flexible. You've got to want to Harold have the desire to do different things because you don't have Ah, at least that the outset. In the beginning, you don't have the full back office support that, um, or established company. You know, millions and billions of dollars of sales would have, right? So it's kind of doing everything on on my own. Yeah, that's that. Yeah. Mhm.