Okay, well, it's, as you know I'm Australian and my original life plan was to be an ardent History Teacher. Decided I didn't want to do that and interviewed at the Ford Motor Company in Australia and I got accepted into their training program. So I ended up in the car business on have tried over 38 years to escape it and filed. What I've actually made a career off is in many cases taking the job that other people wouldn't take. I learned very early on, you can't prove how good you are if something's going well, you get the opportunity to prove yourself when something's not going well. So that's likely how I've shipped and shaped my professional career, the turning point in my career was I stayed with ford for many years, went on the advertising agency side, and then from that was transferred to the United States, and that's when the career really took off.

Well, not much travel at the moment. My responsibilities, I was hired basically to try and help map out where the company should go in the future. The company's been around for about 35 years, and never had a chief strategy officer. It's actually the third time they've tried to hire me, so it was interesting and I've worked with this company as a client many times. My responsibilities, though, to really understand the industry. We are a specialist new emerging industry and to look over the horizon on where things are going. That and the other half of the job is looking at mergers and acquisition opportunities and that's been occupying quite a lot of time. I've been there about five years now. I've probably been involved in a lot of that. We have now just recently gone private, so I'm also helping with us trying to get investors involved with the company. In terms of the average workday, there is no average workday. The great thing about the job is, I'm getting pulled into all sorts of different things in different ways at different times, so it's a very unstructured job in that regard, I report directly to the CEO, and we have three divisions, the company and the CEO, the CFO and myself are the only three to look across the three division. In terms of work hours, I'm a workophyle. I'm always working. I think I probably formally work about 60 hours a week but my phone is on when I'm awake.

Well, the challenge of this job is that I'm working in areas that no one else in the company's working in, in terms of looking further out in front, and the challenge is to help people understand, one, why that's important and two to get them to come on board when I start to introduce the subject, that this is important. This is coming at you and you better get ahead of it. So you spent a lot of time not working with direct reports that more informally with people to keep them and make sure they're more informed and bring them along with you. It's, I'll give a good example. We knew that the retail experience in order I was going to change it, had to. Several years ago we started to work on an app called Doppler, which was designed to deliver drives, to bring customers cars to customers, when, where and how they wanted in a non-sales already way, and we were years ahead of it and talking to our own internal people, they thought we'd lost our mind, talking to clients they thought we were absolutely out of our minds and I sit here today and Doppler has saved our company. So I spent a lot of time trying to socialize and help people understand the complexities of the business and to be permanently cured. I'm a lifelong learner and curious about everything. So that's sometimes hard, if you're dealing with a camp people who are assigned to a specific client to do a specific thing and they've got that thing in front of them today, they must do and help them get the lift their head up and look forward is very challenging, full-time job.