Oh, wow. Well, I got to where I am today by making lots of mistakes. Um, and learning from them. That's, um, you know, outside of school, where you're told to always have the right answer. When you get in the real world, you learn by not having the answer or having an incorrect answer in realizing that later that that wasn't the best move. So I've just been a person open to error, and I'm trying Teoh glean as much information from coming up short as I possibly can to be flexible. Onda always trying to improve. So, you know, if you look back in my career, it is riddled with, um, mistakes and things that didn't go well. But in the end, things more things go. Well, then go. You know, not. Okay. So, um, I, um I'm a second generation advertising person. My father ran an ad agency. I now run an ad agency. So I was fortunate enough to have a great mentor on. And I work for my father for eight years, which was very difficult. So family is wonderful, but it's a lot easier to have a dad and toe have ah, boss who happens to be your dad When you have a Boston is your dad. You no longer have a that you just have a boss.

well, being an ad agency person, it's the biggest challenges is when you walk in a room and things were good. Um, I learned a long time ago that my job as a consultant is to make change happen. You know, we, the company I run, is called an advertising agency, and we always say, in this industry that were agents of change. So if you're in the room and things were good, you have to find a way to make them better. So the greatest challenge as a consultant is to look at something that looks delightful and say I have now going to disrupt it and try and rebuild it something better than it is today.

well, a to this point in my career, it's mostly Microsoft office or really email or even just a basic notes program. I, well versed in all of the Adobe Creative Suite, which is really a staple in my industry from In Designed to Photoshopped illustrator Um, we use a lot of editing programs, which I don't actually use any more. But there's, ah, a lot of different editing special effects programs that the team uses. And luckily for me, as a leader, I don't have toe have that technical ability. Most of my tools. This is my primary tool right here. It's my phone. It does almost everything. I need it. You know a tool to do it is a computer in my pocket. It keeps me connected, Um, and it allows me toe communicate and sound bites, which most people really appreciate today.