The way I got to where I am today is a lot of trial and error, a lot of accidents, being in the right place at the right time, being open to things that if you looked at logically, you probably wouldn't have done and so it's really just not saying no but more often saying, "That seems interesting and challenging" Even though perhaps it seems like unlikely to succeed, it's always being open to something that doesn't seem all that logical and rewarding at the first look at it.

I had been aware of MoviePass for a few years. It had started by two other founders back in 2011-12 and I was fascinated by what they were trying to accomplish and it really was very similar to what we tried to accomplish and ultimately did at Netflix and even at the Redbox which was, make it easier for people to explore entertainment that in an ala carte world, they may not have watched. I was fascinated by this idea of getting people back into the theater. I myself love entertainment and especially, I love the big screen, love the experience of being around people watching, laughing, jumping out of their seats when they're afraid so I had tried to get involved with these guys for a few years and then the gentleman who had taken over the company, at least financially, a guy named Chris Kelly, former chief privacy officer at Facebook, invited me to come in and take over a CEO and the first couple weeks, what I had to do was really immerse myself in the data like what is really going on with the consumers? Why had it not worked up till that point? And what could you do about it? So, I think in any job, anytime you take on a new role, you spend the first part of the time getting to know the team, understanding what they believe, what their objectives are and especially what you could do to make things go better.

It's very similar to any of the roles that I've had. Probably the biggest challenge I had at MoviePass somewhat is similar to Redbox as we grew was, How do you get the right people in the right position for that point in time in your company? As a startup, you need people who are incredibly motivated because it's a lot of work, it's ambiguous, you don't know exactly the answers and it's all about trial and error, and a lot of failures. So you need a certain type of person who's willing to be in those uncomfortable situations and working for many hours. The next step really is getting people who are more analytical, more organized. So in those first couple months finding the right people at MoviePass was initially putting together a team that could look at all the different possibilities and is comfortable with a lot of trial and error. We tried $90 a month passes, we tried passes that included 3D and IMAX and we tried very inexpensive low-cost plans so it was really putting a team together that had both that comfort level with ambiguity as well as deep analytical skills.