I agree with us three years before to buy soon. My master's degree. I wasn't India before I did my undergrad in engineering there, uh, I work for one enough yours at a tech company where? That's when I discovered the whole world after get that science. I wasn't aware off anything anything related to it. A science before that. So once I got to know, I was interested, very interested in I wanted to learn more about it. So I decided to do masters appointed. And I felt that I was the best way I would get a strong base to make that us my career choice. So I did my masters and information systems at the University of Utah and, uh, in that program, I I took courses like marketing analytics where that's when I discovered my dress for marketing. So I would say that was the dining. No. Make me go into marketing. But what really pushed me waas my ship? Uh, that I got, um it was a start up company, um, with the way the small team and I was assigned the role off information systems going, but I was predominantly working in marketing department So that was a very good experience. I got to know, uh, and I, after all, for graduation, I decided that that's the part that I want to take under six in marketing. Until, uh, I I have my for jobs. And what I found then was that since I didn't have, ah, a lot of experience in marketing companies would give me feedback saying that I need more experience before I actually going to undertake Stroll. So I decided to start from basics. I got the role as marketing specialist at Might Be Branch, then go organization. And they had multiple organization within one umbrella. So that that gave me her full on marketing experience that I needed. I was able to see what works, what doesn't work and how to, you know, deal with customers. So after about a year, I I figured that it was time to take medal, do Ah, I was ready for the next step. So I apply for a job cricket, and, uh, I started to get my manager there. She she was aware off the stem training courses and OPD and everything, so she had a training plan and I started initially learning about the company and the marketing dynamics within the company, and then my role changed to do another one.

mining team. What's responsible for any digital communication to the customer? Beit Emails, SMS push notification, Web content paid media adds anything that you were directly interact with customers. And what I do is I'm responsible for customer segmentation, building automation programs and test plans to maximize sales and customer engagement. And, um, I would analyze the results of this test and then report dash bill dashboards and reports to tell the whole customer engagement story to higher ups. Uh, work cars, my workers 9 to 55 days a week. Sometimes whenever we have a new marketing program, we all would go a little over to make sure that everything is set perfectly. But otherwise, it's most united five. Um, I I'm not required to travel for work before. Corona used to work from offers almost always, but I was allowed to work from home whenever If there is a necessary um, now, for the 1st 5 months I've been working from home

specific tool sets. That depends upon the company that you're working for, right? So I would say business to business. Marketing is different from business Teoh Consumer Marketing and I work in business to consumer marketing. So for me, I would say See Adam Platform, like Adobe Marketing Cloud or Selatan Marketing Cloud is a good tool. And then undertake analytical platforms like Google Analytics are Adobe Analytics and then reporting tools like Domo Tableau and Google that our studio It's good. It's It's It's basic Geno sequence secret lists, very important in analytical that Udo, and it's good to know procedures will as well. Uh, I used Excel for small scale at work. Alice is it's a great tool when you want something analysed quickly on. Many people actually don't realize what all itself can't do, and I use our for larger noses, but I don It's good to know I would say, having basic knowledge in HTML and TV Asus is always good because you never know what you want might need it to set the water mission programs within Seattle platform